PETA autocorrect by BBDO: No monkey business on tv - The Great Ape Pledge
Watch this brandnew campaign for PETA (People for the Ethical Treatment of Animals) 
and sign onto PETA’s Great Ape Humane Pledge and share it with your   friends and colleagues. By signing on, you commit to refusing to use any   live great apes in advertisment.
The idea is brilliant! and involves first time word processor into  advertisment within the autocorrect function!! Everytime somebody in an  advertisment agency types down the words ape, monkey or chimp a  paragraph will pop up and end the begun sentence in an explanation about  horrible monkey business.
http://nomonkeybusinesson.tv/
Art Director Daniel Aykurt /Copywriter Alessandro Fruscella, Agency BBDO New York

PETA autocorrect by BBDO: No monkey business on tv - The Great Ape Pledge

Watch this brandnew campaign for PETA (People for the Ethical Treatment of Animals)

and sign onto PETA’s Great Ape Humane Pledge and share it with your friends and colleagues. By signing on, you commit to refusing to use any live great apes in advertisment.

The idea is brilliant! and involves first time word processor into advertisment within the autocorrect function!! Everytime somebody in an advertisment agency types down the words ape, monkey or chimp a paragraph will pop up and end the begun sentence in an explanation about horrible monkey business.

http://nomonkeybusinesson.tv/

Art Director Daniel Aykurt /Copywriter Alessandro Fruscella, Agency BBDO New York

  1. rabsgrounmituss reblogged this from nycforachange
  2. timeisrunningnow reblogged this from nycforachange
  3. nickblogads reblogged this from nycforachange and added:
    I was hoping the autocorrect would change “ape” to “CEO” and that they would have to act out the autocorrected script.
  4. thelonelystoneratnight reblogged this from nycforachange
  5. nycforachange posted this